Privacy Policy

At The Helpers Ally Pte. Ltd. (“we”, “us”, or “our”), we are committed to protecting your privacy and the confidentiality of your personal data in accordance with the Singapore Personal Data Protection Act (PDPA) 2012. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website and services.

1. Collection of Personal Data

We collect personal data that you provide to us directly, such as when you fill out enquiry forms, register for our services, or communicate with us via email, phone, or other channels. This may include your name, contact details, address, and any other information necessary for us to provide our services.

2. Purpose of Collection, Use, and Disclosure

We collect, use, and disclose your personal data for purposes including:

  • Processing your enquiries and service requests
  • Facilitating the recruitment, placement, and employment of Migrant Domestic Workers (“MDWs”, “domestic helpers”),
  • Communicating with you about our services and updates
  • Complying with legal, regulatory, and internal policy requirements
  • Optimising user experience and service delivery

We will inform you of the specific purposes for which your data is collected and obtain your consent prior to collecting, using, or disclosing your personal data, except where otherwise permitted or required by law.

3. Consent

By providing your personal data to us, you consent to our collection, use, and disclosure of your data for the stated purposes. If we intend to use your data for a new purpose not previously notified, we will seek your consent before doing so.

4. Disclosure and Transfer of Personal Data

We do not disclose your personal data to third parties except:

  •  Where it is necessary for service provision (e.g., to employers, domestic workers, or service providers)
  • When required by law or regulatory authorities
  •  With your explicit consent

If personal data needs to be transferred outside Singapore, we will ensure that such transfers comply with the PDPA and that appropriate safeguards are in place.

5. Protection of Personal Data

We implement reasonable security measures to protect your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks. Only authorised personnel have access to your data for the purposes stated.

6. Retention of Personal Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law or regulation. When no longer needed, your data will be securely removed or deleted.

7. Access and Correction

You may request access to or correction of your personal data held by us. Please contact us using the details below, and we will respond in accordance with the PDPA.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and your continued use of our website constitutes your acceptance of the revised policy.

9. Contact Us

For any questions regarding these Terms of Use, please contact us at:

The Helpers Ally Pte. Ltd.

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